How to Use Google Search Console to Improve SEO (Beginner’s Guide)
Google Search Console is one of the most powerful, free SEO tools out there. But most people never use it for anything more than checking vanity metrics like clicks and impressions.
While there’s nothing wrong with looking at those things once in a while, they provide little value as standalone metrics
In this guide, you’ll learn:
- What Google Search Console is
- How to set up Google Search Console
- How to verify your website in Google Search Console
- How to submit a sitemap in Google Search Console
- How to add additional users to Google Search Console
- How to use Google Search Console to improve your SEO
What is Google Search Console?
Google Search Console (previously Google Webmaster Tools) is a free service from Google that helps you monitor and troubleshoot your website’s appearance in their search results.
Use it to find and fix technical errors, submit sitemaps, see backlinks, and more.
How to set up Google Search Console?
Sign in to Search Console with your Google account.
You should see a welcome message with two options. Select the first one, then enter your domain or subdomain (without the http(s)://).
Hit "Continue"
DON’T WANT TO ADD YOUR ENTIRE DOMAIN?
Google states that “domain properties show data for all URLs under the domain name, including all protocols, subdomains, and paths.”
This is perfect if you want a complete view of your website in Search Console, but what if you want to restrict data to a specific URL path? (e.g., domain.com/blog)
The answer is to use a URL prefix property instead. This adds only URLs under a specified address and protocol (i.e., HTTP/HTTPS, www/non-www).
Note that you can add both Domain and URL prefix properties for the same domain.
How to verify your domain or Subdomin in Search Console
Before you can see any data in Search Console, you first need to verify ownership. This process differs according to the property type you added.
Go in setting and click on html tag copy and paste that tag in head tag of your website
After pasting your meta in your website click on verify